A complete, transparent breakdown of every Voluum plan — monthly vs. annual pricing, event limits, included features, data retention, support levels, annual savings, overage policies, and our recommendation for every type of user.
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Start Free Trial →Voluum offers seven pricing tiers in 2026, each differentiated primarily by the number of tracked events per month and the availability of advanced features. All plans include core tracking functionality, AI Traffic Distribution, the Anti-Fraud Kit, 70+ integrations, and the mobile app. Higher-tier plans unlock additional capabilities including cookieless tracking, expanded auto-rules, shared reports, big data reports, extended data retention, and dedicated support.
The event limit is the most critical factor in choosing a plan. Every click and conversion your campaigns generate counts as one or more events against your monthly allowance. Running out of events mid-month means either paying overage fees or losing tracking for the remainder of the billing cycle — both bad outcomes. It is always better to choose a plan with a comfortable buffer above your expected monthly event volume.
| Plan | Monthly | Annual | Events/Month | Custom Domains | Data Retention | Support | API |
|---|---|---|---|---|---|---|---|
| Profit | $149 | $119/mo | 1M | 1 | 6 months | Basic | |
| Scale | $349 | $299/mo | 5M | 3 | 12 months | Standard | |
| Startup | $599 | $539/mo | 10M | 5 | 12 months | Priority | Advanced |
| Agency | $999 | $799/mo | 25M | 10 | 24 months | Priority | Advanced |
| Enterprise | $1,999 | $1,599/mo | 60M | Unlimited | Custom | Dedicated | Full |
| Corporate | $4,999 | $3,999/mo | 200M | Unlimited | Custom | Dedicated | Full |
| Executive | $9,999 | $7,999/mo | 500M | Unlimited | Custom | Dedicated | Full |
The Profit plan is Voluum's entry-level tier, designed for individual affiliates who are getting started with paid traffic or running lower-volume campaigns. At $149 per month (or $119 per month with annual billing), it provides access to all of Voluum's core tracking capabilities and the most important advanced features.
Event allowance: 1,000,000 events per month. This is sufficient for affiliates running a handful of campaigns with moderate traffic volumes. If you are spending less than $2,000-$3,000 per month on ads across a few traffic sources, the Profit plan's event allowance should be adequate. However, as your campaigns scale, you may find the 1M limit restrictive.
Key inclusions: Full click and conversion tracking with redirect, pixel, and server-to-server methods. AI Traffic Distribution for automated traffic optimization across multiple offers. The complete Anti-Fraud Kit for real-time fraud detection and blocking. Real-time reporting dashboard with drill-down analysis by all parameters. The mobile app for iOS and Android. All 70+ native integrations with traffic sources and affiliate networks. Basic auto-rules for simple campaign automation.
Limitations: Only 1 custom tracking domain (which affects your link branding options). 6-month data retention, meaning historical data older than six months is automatically purged. Email-only support with standard response times. No cookieless tracking, shared reports, or big data reports. Basic API access with limited endpoints and rate limits.
Annual cost: $1,428 per year (saving $360 compared to monthly billing — a 20% discount).
The Scale plan is built for affiliates who are actively growing their business and need more capacity than the Profit tier provides. At $349 per month (or $299 per month annually), it offers five times the event allowance of the Profit plan along with some notable feature upgrades.
Event allowance: 5,000,000 events per month. This is a significant jump from the Profit plan and comfortably supports affiliates running 5-10 active campaigns across multiple traffic sources. If your monthly ad spend is in the $3,000-$10,000 range, the Scale plan should provide sufficient event capacity for your tracking needs.
Key inclusions: Everything in the Profit plan, plus advanced auto-rules with more conditions and actions, standard API access with higher rate limits and more endpoints, 3 custom tracking domains, and 12-month data retention (double the Profit plan). The expanded data retention is particularly valuable for seasonal analysis and year-over-year performance comparisons.
Limitations: Still no cookieless tracking, which is available starting from the Startup plan. No shared reports for client or team reporting. No big data analytics for advanced trend analysis. Email-only support without priority handling. These limitations may not matter for solo affiliates, but they become relevant as you start working with teams or clients.
Annual cost: $3,588 per year (saving $600 compared to monthly billing — a 14% discount).
The Startup plan is Voluum's most popular tier and the one we recommend most frequently to mid-level affiliates and media buyers. At $599 per month (or $539 per month annually), it represents the best balance of features, event capacity, and pricing for serious performance marketers.
Event allowance: 10,000,000 events per month. This generous allowance supports affiliates and media buyers running 15-25 active campaigns across multiple traffic sources and verticals. If your monthly ad spend exceeds $10,000, the Startup plan provides the headroom you need without overpaying for unused capacity.
Key inclusions: Everything in the Scale plan, plus cookieless tracking for privacy-compliant and cookie-independent tracking, 5 custom tracking domains, priority email support with faster response times, shared report links for distributing performance data to team members or clients, and advanced API access with the full endpoint library and generous rate limits. The addition of cookieless tracking is the single most important upgrade at this tier, future-proofing your tracking infrastructure against browser cookie restrictions and tightening privacy regulations.
Limitations: No big data reports for advanced analytics on large datasets. 12-month data retention (same as Scale — 24-month retention requires the Agency plan). While shared reports are available, they lack the advanced customization and white-labeling options available on the Agency plan.
Annual cost: $6,468 per year (saving $720 compared to monthly billing — a 12% discount). This plan pays for itself quickly when AI Traffic Distribution and the Anti-Fraud Kit are actively optimizing your campaigns.
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Start Your Free Trial →The Agency plan is designed for digital marketing agencies, consultancy teams, and high-volume media buyers who need expanded capabilities for managing multiple clients or large-scale campaigns. At $999 per month (or $799 per month annually), it adds significant value for professional use cases.
Event allowance: 25,000,000 events per month. This supports agencies managing multiple client accounts simultaneously, each with their own campaigns and traffic sources. At this volume, you are tracking the equivalent of tens of millions of ad clicks per month across all client accounts.
Key inclusions: Everything in the Startup plan, plus big data reports for advanced analytics on large datasets with customizable dimensions and export options, 24-month data retention (double the Startup plan), 10 custom tracking domains, and continued priority support. The big data reports feature is the headline addition — it allows you to run complex analytical queries across your entire dataset, identify trends across long time periods, and export granular data for further analysis in external tools like Excel, Google Sheets, or business intelligence platforms.
Who it's for: Digital agencies managing 3-10 client accounts, large affiliate teams sharing a single tracker, media buyers with extensive multi-source campaign portfolios, and any operation that needs advanced reporting for stakeholder communication.
Annual cost: $9,588 per year (saving $2,400 compared to monthly billing — a 20% discount). For agencies billing clients monthly, this cost is typically passed through as a line item or absorbed into management fees.
The Enterprise plan is built for high-volume operations that need premium infrastructure, unlimited custom domains, and dedicated account management. At $1,999 per month (or $1,599 per month annually), it targets organizations running at significant scale.
Event allowance: 60,000,000 events per month. This supports massive campaign volumes — the kind generated by organizations running dozens of campaigns simultaneously across multiple verticals, geographies, and traffic sources. At this scale, you are processing two million or more events per day.
Key inclusions: Everything in the Agency plan, plus unlimited custom tracking domains (critical for white-label and multi-client operations), custom data retention periods (you choose how long to keep your historical data — no automatic purging), a dedicated account manager for personalized support and strategic guidance, full API access with the highest rate limits and all available endpoints, and unlimited auto-rules for maximum campaign automation.
Who it's for: Large media buying organizations, enterprise-level affiliate operations, and companies that need complete control over their tracking infrastructure with premium support and no artificial limits on domains, rules, or data retention.
Annual cost: $19,188 per year (saving $4,800 compared to monthly billing — a 20% discount).
The Corporate plan is designed for large organizations with extremely high traffic volumes that require top-tier infrastructure and support. At $4,999 per month (or $3,999 per month annually), it provides enterprise-grade capacity with all features unlocked.
Event allowance: 200,000,000 events per month. This is massive capacity suitable for organizations processing hundreds of millions of ad interactions monthly. It supports complex, multi-brand, multi-geography operations with extensive campaign portfolios.
Key inclusions: Everything in the Enterprise plan at significantly higher volume capacity. Custom data retention, unlimited custom domains, full API access, unlimited auto-rules, big data reports, cookieless tracking, and dedicated account management. At this tier, Voluum can also accommodate custom integration requirements and specialized reporting needs through the dedicated account management channel.
Who it's for: Large advertising holding companies, major affiliate networks using Voluum internally, e-commerce companies with extensive paid traffic operations, and any organization where tracking reliability at massive scale is a business-critical requirement.
Annual cost: $47,988 per year (saving $12,000 compared to monthly billing — a 20% discount).
The Executive plan is Voluum's flagship tier, offering the maximum event capacity and the highest level of service. At $9,999 per month (or $7,999 per month annually), it is designed for the largest and most demanding tracking operations in the industry.
Event allowance: 500,000,000 events per month. This is Voluum's highest available capacity, supporting organizations that process half a billion or more events monthly. At this volume, the platform handles over 16 million events per day, requiring significant infrastructure investment that the Executive plan pricing reflects.
Key inclusions: Every feature Voluum offers, with no limitations. Unlimited custom domains, custom data retention, full API access, unlimited auto-rules, big data reports, cookieless tracking, shared reports, the mobile app, all 70+ integrations, AI Traffic Distribution, Anti-Fraud Kit, and a dedicated account manager with the highest priority support SLA. The Executive plan also typically includes custom onboarding, training sessions for team members, and proactive monitoring of account health and performance.
Who it's for: The world's largest affiliate operations, global advertising agencies, enterprise companies running tracking at the highest possible scale, and organizations where any downtime or data loss would have severe business consequences. At this tier, Voluum functions as a mission-critical piece of business infrastructure.
Annual cost: $95,988 per year (saving $24,000 compared to monthly billing — a 20% discount).
Voluum offers significant discounts for annual billing, making it an attractive option if you are committed to using the platform long-term. Here is exactly how much you save on each plan when you choose annual billing over monthly.
| Plan | Monthly Total | Annual Total | You Save | Discount % |
|---|---|---|---|---|
| Profit | $1,788/yr | $1,428/yr | $360 | 20% |
| Scale | $4,188/yr | $3,588/yr | $600 | 14% |
| Startup | $7,188/yr | $6,468/yr | $720 | 10% |
| Agency | $11,988/yr | $9,588/yr | $2,400 | 20% |
| Enterprise | $23,988/yr | $19,188/yr | $4,800 | 20% |
| Corporate | $59,988/yr | $47,988/yr | $12,000 | 20% |
| Executive | $119,988/yr | $95,988/yr | $24,000 | 20% |
The savings are substantial across all plans. Even at the entry level, choosing annual billing on the Profit plan saves you $360 per year — enough to cover nearly three months of the service. At the Agency level and above, annual savings reach thousands of dollars per year, making annual billing a clear financial choice for committed users. The only consideration is that annual billing requires payment upfront for the full year, so you need to be confident that Voluum is the right long-term solution for your needs before committing.
One of the most important aspects of Voluum's pricing to understand is what happens when you exceed your plan's monthly event limit. Event overages are additional charges that apply when your campaigns generate more tracked events than your plan allows in a billing month. Each click and each conversion typically counts as separate events, so a campaign receiving 100,000 clicks with a 2% conversion rate generates approximately 102,000 events.
Voluum provides proactive notifications to help you avoid overages. You will receive alerts when you reach 80% and 95% of your monthly event limit, giving you time to either reduce your traffic volume or upgrade your plan before overage charges apply. If you do exceed your limit, the per-event overage rate depends on your plan tier — higher-tier plans generally have lower per-event overage rates.
To avoid overage charges entirely, we recommend choosing a plan with at least a 20-30% buffer above your expected monthly event volume. This buffer accommodates traffic spikes from successful campaigns (which you generally want to let run) and seasonal variations in traffic volume. It is far more cost-effective to pay for a slightly higher plan than to regularly incur overage charges, which can add up quickly at scale.
If you find yourself consistently exceeding your event limit, upgrading to the next plan tier is usually more economical than paying recurring overage fees. Plan upgrades can be done at any time and take effect immediately. Voluum prorates the billing when you upgrade mid-cycle, so you only pay the difference for the remaining days in your current billing period.
Regardless of which plan you choose, every Voluum subscription includes the following features and capabilities at no additional cost. These are the core features that make Voluum a powerful tracking platform across all pricing tiers.
Choosing the right Voluum plan depends on your traffic volume, budget, feature requirements, and growth trajectory. Here are our specific recommendations for different user profiles.
Beginner affiliates (under $2K/mo ad spend): Start with the Profit plan ($149/mo). It gives you full access to the core features you need to learn and grow. The 1M event limit is adequate for a small number of campaigns. Use the 14-day free trial to validate that Voluum works for your traffic sources and verticals before committing.
Growing affiliates ($2K-$10K/mo ad spend): The Scale plan ($349/mo) offers 5x the event capacity of the Profit plan, which provides essential headroom as you scale. The advanced auto-rules and extended API access become increasingly valuable at this stage.
Mid-level media buyers ($10K-$30K/mo ad spend): The Startup plan ($599/mo) is our most recommended tier. The 10M event limit handles substantial campaign volumes, and cookieless tracking future-proofs your setup. Priority support ensures faster resolution when issues arise.
Agencies and teams (managing multiple clients): The Agency plan ($999/mo) with 25M events, big data reports, 24-month data retention, and 10 custom domains is purpose-built for agency workflows. The enhanced reporting capabilities make client communication professional and efficient.
High-volume operations ($30K-$100K+/mo ad spend): The Enterprise ($1,999/mo), Corporate ($4,999/mo), or Executive ($9,999/mo) plans provide the massive event capacity, unlimited domains, custom data retention, and dedicated support needed to run tracking at scale without compromise.
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